Lecture Outline
Why internationalization?
Globalization of Business and Markets
Why Internationalization?
Trends in Global Business
New and Future (Possible) Multinational Market Groups or Trading Blocks of the 21st Century
“Every American company is international, at least to the extent that its business performance is conditioned in part by events that occur abroad”
Definition of International Marketing
What’s the difference between international marketing and domestic marketing?
The International Marketing Task
Self-Reference Criterion (SRC)
International Marketing Concepts
Being Globally Aware
Email: gillan@uh.edu
International Marketing Homepage
Other information: International Marketing - Chapter 1
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