Department of Marketing & Entrepreneurship

Learn More About Bauer's Marketing Degrees

How We Rank


The Chronicle of Higher Education recently ranked Bauer #9 among leading research universities for faculty scholarly productivity in marketing, and Bauer doctoral students have won many awards for the best dissertation research in their fields.


Bauer is #1 for Selling. Bauer's Program for Excellence in Selling has the deepest curriculum, largest enrollment and highest corporate support of any university program in selling and sales management, and our Stephen Stagner Sales Excellence Institute is a hub for sales research and education.


Entrepreneur magazine and The Princeton Review have ranked Bauer's undergraduate Entrepreneurship program among the top three in the nation since 2007, and Bauer students have won more awards than any other school in national business plan competitions in recent years.


News and Awards

Congratulations to doctoral alum Irene Nahm on receiving Honorable Mention for the 2021 John Howard/AMA Award for best doctoral dissertation in the field of marketing.

Congratulations to Prof. Vanessa Patrick on being named Associate Editor at Journal of Consumer Research.

Congratulations to our Wolff Center for Entrepreneurship on being ranked as the #1 undergraduate entrepreneurship program in the nation by The Princeton Review and Entrepreneur magazine.

Congratulations to our Wolff Center for Entrepreneurship on receiving the 2020 Global Consortium of Entrepreneurship Centers (GCEC) Award for Outstanding Student Engagement & Leadership.

Congratulations to Prof. Sam Hui on being named a 2020 Marketing Science Institute (MSI) Scholar.

Congratulations to Prof. Rex Du on being nominated for the 2020 Robert D. Buzzell Award for the Marketing Science Institute working paper that has made the most significant contribution to marketing practice and thought.

Read more award stories on our Marketing Awards page


Seminar Series
BBA in Marketing
BBA in Entrepreneurship
Program for Excellence in Selling
Master of Science in Marketing
Ph.D. in Marketing
News & Awards
Centers & Institutes
Staff Directory
Marketing Faculty Recruiting
Contact Us

Department of Marketing & Entrepreneurship
University of Houston
334 Melcher Hall
Houston, Texas 77204-6021
Phone: 713-743-4555
Fax: 713-743-4572