Office of Executive Development

Knowledge for the Real World


PROGRAM RESULTS & FEEDBACK | Back to Custom Programs


Situation: Sinopec is an oil and gas company located in Beijing, China, that was looking to develop a program that would create an innovative mindset amongst its leadership.


Vision: Bauer faculty worked closely with Sinopec executives to develop a curriculum specifically for them that….Our faculty flew to Beijing for five days to present the class on innovation, where a simulation was chosen to determine the innovative culture of the company. It also analyzed where Sinopec stood, with respect to the culture of innovation compared to global competitors. The participants were able to identify, through the simulation, the steps needed to make the company more innovative.


“We are so happy, the review is very positive. We will repeat the program.”

– Shushan Wu, Managing Director


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CONTACT US: Cheryl Baldwin, Director:, 713-743-8984 | Adina Dawoodi, Program Manager