Content Marketing

Now Available Virtually

New date to be announced | 9 a.m. - 12 p.m.

*If you prefer to attend this session from your own computer, then we will make a zoom calendar event available to you. The virtual class will run at the same time as the regular class on campus but please login 45 minutes prior to the course start time. Register for virtual option above.

*Course can be taken individually, or as a part of the Digital Marketing Certificate.


Content marketing is the backbone of digital marketing. According to the Content Marketing Institute, 93% of B2B marketers have embraced content marketing over traditional advertising. Content marketing, through its focus on providing timely and relevant information to your target market, fosters better relationships with potential buyers and moves them through the buying process at their own speed.

Content marketing is a must for companies optimizing their web presence. In this course, you’ll learn to build a content marketing campaign that generates leads at a lower cost and to optimize your conversion rates from new lead to paying customer. In this course, we will cover:


Bill Zahn | Bio


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CONTACT US: Cheryl Baldwin, Director:, 713-743-8984 | Adina Dawoodi, Program Manager