Web Analytics

Now Available Virtually

New date to be announced | 1-5 p.m.

*If you prefer to attend this session from your own computer, then we will make a zoom calendar event available to you. The virtual class will run at the same time as the regular class on campus but please login 45 minutes prior to the course start time. Register for virtual option above.

*Course can be taken individually, or as a part of the Digital Marketing Certificate.


Successful marketing requires a unique blend of art and science. As we move from Web 2.0 to Web 3.0 and beyond, the wealth of data and information available to marketers has increased exponentially. This course introduces you to web analytics and helps you create a comprehensive strategy for measuring your inbound marketing activities.

After taking this course you will take three things away with you:

  1. Awareness of what Web analytics is, and what a Web analytics program can and cannot tell you.
  2. An understanding of which tools and metrics are useful to a Web analytics program.
  3. Knowledge of which available metrics are most useful to your particular online business, and how they should be used.


Bill Zahn | Bio
Danny Gavin | Bio


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CONTACT US: Cheryl Baldwin, Director:, 713-743-8984 | Adina Dawoodi, Program Manager