This course provides the foundation of the technology commercialization process that is used by research universities and major technology corporations to assess the commercial value of their patented technology. The course links the activities of research and development, technology transfer, market research, technology entrepreneurship and analysis in order to determine a “go/no go” decision on the new technology. The course covers how to assess the commercial potential of new ventures, how the technology is differentiated from the competition, how to determine the best potential markets and market segments, and how to determine the overall future value of the technology.
THIS COURSE COVERS:
Tuition for each course in the program is $995.
At the completion of each of the four individual courses, participants may take an optional assessment evaluating their assimilation of the materials in the course. Upon completing all four courses of the program and passing the four individual assessments participants will be granted a Certificate in Technology Commercialization from the Bauer College of Business.
Assessments are conducted online upon the completion of each course. Participants must pass each of the four courses to gain the certificate. Participants are allowed up to three attempts at passing each assessment. A grade of 70% is passing.
ABOUT THE INSTRUCTOR
Dr. Alan D. Lish is a Clinical Professor in the Department of Marketing & Entrepreneurship of the Bauer College of Business at the University of Houston. He teaches technology commercialization, new product development and corporate innovation and entrepreneurship, along with marketing and entrepreneurship. His areas of research are in business incubator effectiveness, new product development, and entrepreneurial intent.
Dr. Lish has a Master’s of Science degree in Technology Commercialization from the University of Texas at Austin, and a Doctorate in Business Administration/marketing from Nova Southeastern University in Fort Lauderdale/Davie, FL. He has been an entrepreneur all his life, and has started and run businesses in computer hardware, computer software, and Internet marketing services. He has experienced all aspects of technology commercialization, from technology assessments to startups to liquidity events and venture sales.