*Course can be taken individually, or as a part of the Digital Marketing Certificate.
Successful marketing requires a unique blend of art and science. As we move from Web 2.0 to Web 3.0 and beyond, the wealth of data and information available to marketers has increased exponentially. This course introduces you to web analytics and helps you create a comprehensive strategy for measuring your inbound marketing activities.
After taking this course you will take three things away with you: