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Extending A Brand


A company extending its brand may be unable to legally use its own trademark unless it can show the brand extension as a “natural expansion,” said Marvin Hurley Professor of Marketing & Entrepreneurship Betsy Gelb, of the C. T. Bauer College of Business.


UH SBDC Announces New Partnership to Strengthen Business Training and Advising


The University of Houston Texas Gulf Coast Small Business Development Center (SBDC) Network, a premier business assistance and resource program, is announcing a change in its 35-year partnership with Lone Star College in Montgomery County and North Harris County.

Bauer MBA Student Recognized by Texas Business Hall of Fame


Bauer College MBA candidate Anil Gurung has earned the T.T. & W.F. Chao Award through the Texas Business Hall of Fame, which provides funds to financially assist future business leaders. As he works to complete his MBA, Gurung is focused on his business, and serving the Houston area and beyond.


More Stories

Congratulations, Graduates!
Wolff Center celebrates Class of 2021.
A #BauerGrad21 Celebration
See photos from Bauer's Spring Commencement Ceremony.
A Year of Success
Bauer Ambassadors recognized at end of the year banquet.
Alumni Inspired
Meet the Bauer College Young Professionals Board.
Excellence Recognized
Bauer student organizations recognized during virtual awards ceremony.
Strategic Plan: Year 1 Update
Dean Paul A. Pavlou updates Bauer community about progress made.


Inside Bauer Magazine

Inside Bauer

In this issue of Inside Bauer, we highlight the idea that “Bauer Connects,” whether that is through person-to-person connection, the college’s innate connection to the city of Houston, or the emerging global connection that the college is building through collaborative outreach, research, and programming. This digital-only issue includes exciting video content as well as related links to other stories, podcasts and virtual interviews!

This sense of connection became even more important and apparent in the face of the COVID-19 pandemic, as the Bauer community created opportunities together by facing the challenges presented over the last year. In this issue, we've highlighted a number of ways that Bauer students, alumni, faculty, staff and partners worked together to find innovative solutions to issues in health care, technology, teaching and connecting.

In addition to the pandemic, our community has come together over the last year to create a venue for conversation and change related to social injustice issues. You'll read stories about the college's focus on diversity, equity and inclusion over the last year, including an interview with Derek Avery, Bauer's first Chair of Inclusive Leadership, as well as alumna Celia Fraser, who was recently recognized by Yahoo! Finance as an emerging D&I leader.

We are also highlighting the many successes of our programs in 2020, in spite of the COVID-19 pandemic, including a second consecutive Number 1 ranking for the Cyvia and Melvyn Wolff Center for Entrepreneurship, a leap of 21 places for our undergraduate program in the Poets&Quants ranking, and a look at how students from the Program for Excellence in Selling supported local nonprofits over the summer by generating $35,000 in revenue, with a pipeline of an additional $100,000.

Please take a moment to explore this issue of Inside Bauer, and let us know what you think. You can also share your thoughts and favorite stories on social media, using #BauerConnects.

Email us if you have questions, would like to be added to the mailing list or would like to suggest a story.


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For direct media inquiries and to interview a faculty expert, contact:

Jessica Navarro
Executive Director, Communications
713-743-4348
jnavarro@bauer.uh.edu
(Email preferred)


Office of Communications
Melcher Hall Room 320G
University of Houston
Houston, TX 77204-6021


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