Bauer Business Minds: Research for the Real World

Featured Bauer Research

Featured Research

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Bauer Professor Weighs In On Whataburger, Schlitterbahn Sales

Within the space of one week, two companies with homegrown Texas roots, Whataburger and Schlitterbahn, announced changes in ownership. The fast-food chain founded in Corpus Christi 69 years ago has been sold to a Chicago investment firm. Schlitterbahn announced sales of its water parks in New Braunfels and Galveston to an Ohio-based corporation. Yet, when the hubbub from both sales calms down, it is unlikely that either brand will sustain any substantial changes, according to C. T. Bauer College of Business Professor of Marketing & Entrepreneurship Betsy Gelb.

Working Wisdom: Bauer Faculty Podcasts

Featured Podcast:

Episode 56: Ksenia Krylova (Instructional Assistant Professor, Management & Leadership) – A conversation on providing a business foundation to non-business students with Bauer College's new online MS in Management and Leadership, with Instructional Assistant Professor Ksenia Krylova and Bauer MBA candidate Jeb Smartt, a consultant for Credera. (iTunes | Play Music | MP3 | Web Player)


Episode 50: The Legacy of Charles T. "Ted" Bauer – A special episode sharing the story and impact of the historic $40 million gift made to the University of Houston's business school by Charles T. "Ted" Bauer, in recognition of what would have been his 100th birthday. (iTunes | Play Music | MP3 | Web Player)

Episode 39: Kelly McCormick – A conversation on using your hustle and heart to create another income stream with UH RED Labs managing director Kelly McCormick and marketing senior Hava Schultz. (iTunes | Play Music | MP3 | Web Player)

Listen to more Bauer Faculty Podcasts >

Faculty Focus Videos

Bridging the Gap Between Finance and Strategy

Although both businessmen and scholars agree that the practice of corporate finance and corporate strategy should be closely coordinated and logically consistent, a large gap exists between the two functions. Although MBA programs routinely cover both subjects, they employ very different analytical and decision tools and the interaction between the two bodies of knowledge rarely receives the attention it deserves.

Ethical Concerns & Buying Intentions

Bauer’s Decision & Information Sciences Associate Professor Robert Bregman, along with Associate Professor Xiaosong (David) Peng and Professor Wynne Chin, collaborated on research designed to evaluate how consumers’ perceptions of ethical concerns impact their buying. Watch the video to learn more.

Unintended Consequences of the #MeToo Movement

Bauer College Management Professor Leanne Atwater, along with Allison Tringale (Loras College), Rachel Sturm (Wright State), Scott Taylor (Babson College) and Phil Braddy (Center for Creative Leadership), have taken the conversation a step further, constructing two surveys that ask men and women how they believe things will change at work in the wake of the cultural watershed that is #MeToo.

Faculty Senate

Faculty from the C. T. Bauer College of Business serve as members of the University of Houston faculty senate, providing guidance and a common vision for faculty and administration. Bauer faculty provide insight from the classroom to the overall goals of the senate in order to improve campus initiatives.

Meet the Bauer Senators

Faculty Achievements

Dejun Tony Kong, an assistant professor in Department of Management, recently published a paper in Organizational Behavior and Human Decision Processes that focuses on the organizational benefits of personalizing work arrangements and compensation to make employees feel valued and competent and thus, go the extra mile on the job. Read more

Faculty Achievements Page

Editorial Positions and Board Appointments

Shijie Lu, an assistant professor of Marketing has been named to the Editorial Board of Journal of Marketing Research.

Faculty Editorial Page

Research by Department

Latest Faculty Research as Featured in Inside Bauer Magazine

Competitive Advantage

Rex Du
Ye Hu

Faculty: Rex Du, professor of marketing; Ye Hu, associate professor of marketing
Publication: Journal of Interactive Marketing, May 2018
Insights: Businesses are breaking new ground in using consumers’ online and offline activity to determine how best to shape a competitive advantage. But increasing concerns about privacy mean the data often is stripped of identifying information. A recently published paper explores a technique for predicting which vehicles are jointly considered by car buyers, even in the absence of information identifying which shopper has shown interest in which vehicle. The findings can help businesses better understand the competitive landscape in the industry, which in turn may lead to better decisions about product design, pricing and promotions that encourage car sales. Read more

Oil Prices and Earnings

Steven Crawford
Volkan Muslu

Faculty: Steven Crawford, assistant professor of accountancy & taxation; Volkan Muslu, associate professor of accountancy & taxation
Conferences: 2017 American Accounting Association; 2017 Lone Star Accounting Research Conference
Insights: Crawford, Muslu and two co-authors provide investors with an important tool in predicting oil price’s effect on their investments using a comprehensive sample of U.S. firms over three decades. In a paper titled “Oil Prices, Earnings and Stock Returns,” they show that an average U.S. company’s sales and expenses increase with oil prices, but its earnings decrease with oil prices. The paper also documents that investors react more strongly to oil-related earnings than non-oil-related earnings. Read more

Auditors and Internal Controls

Yuping Zhao

Faculty: Yuping Zhao, associate professor of accountancy & taxation
Publication: Auditing: A Journal of Practice and Theory
Insights: Previous findings showed that the Sarbanes Oxley Section 404(b) integrated audit was associated with fewer misstatements. Zhao and co-authors predicted and found that the auditor’s ability to detect misstatements would increase when auditors tested the effectiveness of clients’ internal control over financial reporting during the audit. They also found that improvements were more pronounced under certain conditions: when an auditor had less experience, was an industry specialist, or wasn’t a Big Four auditor. Read more


Read more about our latest faculty research in Inside Bauer Magazine
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