Bauer Business Minds: Research for the Real World.
I am proud to share two stories in which the Marketing Science Institute (MSI) has recently honored Bauer faculty. The first story features our newest MSI Fellow, Dr. Sam Hui. In our second story, we showcase a research article by Dr. Rex Du that was nominated for a MSI best paper award. Our final story is based on recent COVID-related research by Dr. Craig Pirrong from the Finance department at Bauer.
Dr. Vanessa Patrick
Associate Dean of Research
Bauer Professor of Marketing
C. T. Bauer College of Business Associate Professor Sam Hui has been named a Marketing Science Institute (MSI) Scholar, which recognizes top scholars whose research is practically relevant for the fields of marketing and marketing research. Hui previously was an MSI Young Scholar, which recognizes top young scholars in the field.
C. T. Bauer College of Business Professor Rex Du has been nominated for the Robert D. Buzzell Marketing Science Institute Best Paper Award for the paper, "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," published in Quantitative Marketing and Economics. The award honors a paper that has made the most significant contribution to marketing practice and thought.