Dr. Zhe Zhang received his Ph.D. in Chemistry from The University of Vermont prior to coming to Bauer. Zhe's research in chemistry mainly focused on applying new synthetic methodologies to the syntheses of structurally complex natural products with biological and medicinal potentials. His research has appeared in some leading journals in the area. As a marketing student at Bauer, Zhe is interested in consumer behavior research; particularly in topics that are related to integrated marketing communication (IMC) with a focus on social media marketing, branding, food consumption, and aesthetics.
- Integrated Marketing Communication
- Brand Management and Brand Relationships
- MH 385K
- No Web Site Currently
- MARK 3339 Marketing Strategy & Planning
PhD, The University of Vermont