Stephen Stagner Sales Excellence Institute

Sales Research Mission

Our research mission, broadly defined, is to advance academic knowledge, to uncover the key drivers of superior sales force performance and provide information to sales leaders about innovative methods for creating and sustaining a competitive advantage within the sales force.

We are networked with researchers, educators and practitioners in the area of sales and sales management in companies and universities throughout the world. We support publishable academic research by providing research expense funding for our scholars as well as access to cooperating firms (research partners). Our current research projects focus on several levels of the organization, ranging from the overall culture of the organization to the psychological and behavioral characteristics of individual salespeople.

The collaboration between The Stephen Stagner Sales Excellence Institute and strategic alliances such as the Institute for the Study of Business Markets (ISBM) & The Sales Management Association provides marketing educators with a modern forum for sharing their course content.