The SURE™ Program


Brainstorming to Bankrolling: Beyond the Classroom

Course Objectives:

This course provides a unique opportunity to explore the area of social entrepreneurship from a theoretical, practical, and experiential perspective. Concepts such as Base of the Pyramid and its importance as a business opportunity in today's global economy are analyzed with emphasis on key issues and current challenges presented in the market place. Given the evolving complexities, it is important that business students understand the nuances of shared economies and the opportunities and challenges of social entrepreneurship. Equally important, understand microfinance and how to achieve a TRIPLE Bottom Line plus 2 more P’s.  .

By the end of the course, students have a clear understanding of the complexities of social entrepreneurship and have enhanced their skills as a consultant and project leader. They are empowered to become self-directed learners and decision makers through experiential learning, collaborative relationships with subject-matter experts, and mentoring of aspiring entrepreneurs. Students learn how to write and create a business plan and how to present to investors. Students not only see how theories become practical applications — from idea to innovation to integration into an entrepreneurial ecosystem, but also how this course and their involvement impact the underserved community and veterans in the Houston area — experiencing entrepreneurship in action where concepts create economic and social development.

Why Study Social Entrepreneurship?

No longer does a clear distinction exist between business and nonprofits, instead there is a movement towards the blending/blurring of business paradigms. Social Entrepreneurship is a rapidly developing field of business in which entrepreneurs use business concepts, innovation, and technology to solve some of the most pressing and challenging problems of society. Entrepreneurs begin new ventures, revive existing ones, and consult on alternative forms of economic development. Whether charting a path to a new startup, as policymaker, or CEO/CFO/COO/CIO or as a consultant, entrepreneurship education can positively impact at all levels in a wide number of contexts.